EPRA Saskatchewan and the Roughriders win a SWRC Waste Minimization Award in the Non-Profit Organization category for their Takeback to Touchdown program

The Electronic Products Recycling Association Saskatchewan (EPRA Saskatchewan) in partnership with the Saskatchewan Roughriders, have been recognized by the Saskatchewan Waste Reduction Council (SWRC) as the winners of the Waste Minimization Award in the Non-Profit Organization category.
In 2015, the two organizations partnered together to make an impact on e-recycling in our province through their Takeback to Touchdown promotion. The promotion, featuring wide receiver Rob Bagg as the spokesperson, challenged Saskatchewan residents to truly ‘be green’ and recycle their end-of-life-electronics at their local collection depot for a chance to win a one-of-a-kind Saskatchewan Roughrider prize package. Together, with the help of residents from 300-plus Saskatchewan communities, over 1,400 metric tonnes of electronics were collected throughout the football season, diverting over 200,000 devices from landfills.
Recognizing the impact this promotion has had on reducing waste in Saskatchewan, the SWRC saw fit to give the non-profit award to these successful partners. Both EPRA Saskatchewan’s and the Saskatchewan Roughrider’s are repeat winners at the Waste Minimization Awards, showing a commitment to environment initiatives.
“The non-profit category is awarded to non-profit or grassroots groups operating in Saskatchewan that have waste reduction programs that exceed expectation. This promotion is one that has clearly exceeded expectations, and we’re thrilled to see two Saskatchewan-based non-profit organizations working together to make an impact,” says Executive Director of the SWRC Joanne Fedyk.
While Saskatchewan residents have been recycling end-of-life electronics since 2007, however, EPRA Saskatchewan’s partnership with the Saskatchewan Roughriders is still relatively new. Steve Mazurak, VP Sales & Partnerships for the Saskatchewan Roughriders commented, “Both our organizations want to be leaders of sustainable recycling in Saskatchewan and champions for the environment. We are proud of what we’ve accomplished together in just a short time, and are looking forward to doing even more in the future.”
“We are amazed by the efforts of Saskatchewan residents who are committed to being green. To see people participate from towns, both large and small, all across the province has been really rewarding,” said Gayleen Creelman, Program Director of EPRA Saskatchewan. Due to the success of the partnership for the Takeback to Touchdown promotion in 2015, both EPRA Saskatchewan and the Saskatchewan Roughriders have decided to continue with “Season 2” of the promotion in 2016, which officially launched in April. These awards recognize excellence in waste reduction in Saskatchewan, and are intended to promote leadership and inspire all sectors of the province to undertake waste reduction activities. Thank you Rider Nation and all of Saskatchewan for doing your part to minimize waste and be GREEN!

Media Contact:
Gayleen Creelman
Program Director – EPRA Saskatchewan
T: 306-242-6006
gayleen.creelman@epra.ca

Steve Mazurak VP, Sales & Partnerships
The Saskatchewan Roughrider Football Club Inc.
T: (306) 569-2323
SteveM@Saskriders.com

Background
EPRA

As a recognized, industry-led, not-for-profit organization, EPRA provides an approved environmental compliance program for manufacturers, distributors, and retailers of electronics. It is responsible for implementing and operating, on behalf of its stewards, a responsible program for the recovery and reclamation of electronic products, in accordance with standards established by EPRA.
What electronic products are accepted?
EPRA Saskatchewan accepts and recycles a range of regulated electronic products including: display devices (such as televisions and monitors), desktop printers, computers and peripherals (such as keyboards), home theatre in a box (HTB) systems, non-cellular telephones, as well as audio and video systems. The program has successfully collected and recycled more than 24,490 metric tonnes of end-of-life electronics in Saskatchewan since the program’s inception in 2007.
For more information about EPRA Saskatchewan, please visit www.recycleMYelectronics.ca/sk.
The Saskatchewan Roughriders
The Saskatchewan Roughriders are a professional Canadian football club based in Regina, Saskatchewan. The Roughriders play in the West Division of the Canadian Football League (CFL).
For more information about the Saskatchewan Roughriders, please visit www.riderville.com.