Regina, SK – This season, the Electronic Products Recycling Association Saskatchewan (EPRA Saskatchewan) partnered with the Saskatchewan Roughriders in their Takeback to Touchdown promotion to help raise awareness for the importance of e-‐recycling in our province. Together, with the help of residents from 300-‐plus Saskatchewan communities, over 1400 metric tonnes of electronics were collected throughout the football season, diverting over 200,000 devices from landfills.
The Takeback to Touchdown promotion gave Saskatchewan residents the chance to win the Ultimate Roughrider Backyard Package by recycling end-‐of-‐life electronics at their local SARCAN Recycling depot. The contest was featured at SARCAN’s 71 depots across the province and online at takebacktotouchdown.ca.
“We are amazed by the efforts of Saskatchewan residents who are committed to being green. To see people participate from towns, both large and small, all across the province has been really rewarding,” said Gayleen Creelman, Program Director of EPRA Saskatchewan.
Roughrider spokesperson Rob Bagg was happy to be involved in the initiative. “I really mean it when I talk about my interest in recycling, as I believe it’s important to do our part to extend the life of our environment. It was a lot of fun being the spokesperson for EPRA. I’ve learned a lot about e-‐recycling and I’m proud of the involvement of Saskatchewan residents in Takeback to Touchdown.”
Every time a resident returned an end-‐of-‐life electronic, they were given one of 10 different limited edition Rob Bagg collector cards with a special code that could be used online to enter for the chance to win. The cards also included facts on e-‐recycling and Rob Bagg or the Saskatchewan Roughriders. Bringing back more old electronics and receiving more collector cards meant more chances to win an exclusive Roughriders-‐themed backyard package. The prize package included conversation area furniture, patio dining table and chairs, a fire pit, various Roughrider outdoor items, and a SIGNED Rob Bagg jersey.
The contest closed in late October and, after much anticipation and excitement, the winner was confirmed in November. EPRA Saskatchewan and the Saskatchewan Roughriders want to congratulate Albert Quennelle, a resident from Saskatoon.
“I’ve always been a huge Roughrider fan, and the idea of e-‐recycling seemed like the perfect way for me to show that I care about being green in more ways than one. I’m excited to be selected as the winner, and I’m looking forward to next summer when I can show off my ultimate Roughrider backyard.”
“We are thrilled that “being green” is important to our contest winner and to residents of Saskatchewan overall,” says Creelman. “It is rewarding to know that we reached over 300 communities with our e-‐recycling message through this contest. We hope that this expanded awareness will continue to increase take back of end-‐of-‐life electronics to SARCAN for safe and secure recycling through EPRA Saskatchewan for nature’s sake.”
Program Director – EPRA Saskatchewan
VP, Sales & Partnerships
The Saskatchewan Roughrider Football Club Inc. T: (306) 569-‐2323
As a recognized, industry-‐led, not-‐for-‐profit organization, EPRA provides an approved environmental compliance program for manufacturers, distributors, and retailers of electronics. It is responsible for implementing and operating, on behalf of its stewards, a responsible program for the recovery and reclamation of electronic products, in accordance with standards established by EPRA.
What electronic products are accepted?
EPRA Saskatchewan accepts and recycles a range of regulated electronic products including: display devices
(such as televisions and monitors), desktop printers, computers and peripherals (such as keyboards), home theatre in a box (HTB) systems, non-‐cellular telephones, as well as audio and video systems. The program has successfully collected and recycled more than 23,000 metric tonnes of end-‐of-‐life electronics in Saskatchewan, diverting an estimated 3.6 million devices from the province’s landfills since the program’s inception in 2007.
For more information about EPRA Saskatchewan, please visit www.recycleMYelectronics.ca/sk.
The Saskatchewan Roughriders
The Saskatchewan Roughriders are a professional Canadian football club based in Regina, Saskatchewan. The Roughriders play in the West Division of the Canadian Football League (CFL).
For more information about the Saskatchewan Roughriders, please visit http://www.riderville.com.