The Recycle My Electronicsᴹꟲ program launches its newest ad campaign featuring electronic products that hide in our homes.
Inspired by animal documentaries, this campaign transforms these devices into lovable little creatures – the Justincasus and the Ofnousus Electronicus – that take refuge in different habitats like drawers and closets.
With time, the Justincasus becomes an Ofnousus electronicus: utterly, and unmistakably, unusable. The only thing to do is to set it free at an authorized drop-off point.
Watch the ads here.