The smallest electronics, like old cell phones, tablets, headphones, MP3 players, or even digital cameras, are some of the least recycled electronic products in Québec, yet they contain a wealth of recoverable materials and non-renewable resources. We hold onto them for different reasons, but often, given their small size and how little space they take up, these common devices are forgotten at the bottom of a drawer.
To encourage the collection of small electronics, EPRA-Québec is relaunching its digital ad campaign aimed at adults aged 18-34 years old. Several videos are streaming on YouTube, Spotify, TikTok, Snapchat, and Instagram, as well as on digital platforms such as CBC.
You can find our latest campaign videos here.